about
Category
App + Dashboard
Challenge
Nextiles approached us with a unique challenge: they needed a comprehensive branding strategy, a UX audit of their existing app and dashboard, and the development of a scalable design system. As a company that combines traditional sewing techniques with printed circuit boards to create innovative fabric-based sensors, Nextiles wanted to enhance their user experience and create a cohesive visual identity across their digital platforms.
Process
Our approach began with defining Nextiles' brand values and target audience, laying the foundation for a comprehensive branding strategy. We then performed a meticulous UX audit to identify pain points and enhance the existing app and dashboard. This analysis informed the development of a flexible design system that would guide the creation of both platforms.
Solution
The solution involved creating a visually consistent and user-friendly design system that incorporated Nextiles' new branding elements. We developed a modular approach that allowed for flexibility and scalability, ensuring that the design system could evolve with Nextiles' future needs. The design system provided a set of guidelines, reusable components, and standardized interactions that were applied to both the app and the dashboard. Overall, our solution empowered Nextiles to present a cohesive and engaging user experience, further establishing their position as leaders in the field of fabric-based sensors.
Team
UX/UI DESIGNERS:
Camila Ferretti, Felipe Gonzalez Febré & Montserrat Llerena.
