about
Category
App
Challenge
Upgrading Straffr to version 2.0, a fitness training app, posed challenges in integrating a paywall without hindering accessibility. Implementing progress tracking and engaging badges while preserving user experience complexity proved to be significant hurdles.
Process
The strides achieved in Straffr's development to version 2.0 were notably rapid due to the implementation of the design thinking method. Within a concise timeframe, features such as the paywall, progress tracking, and engaging badges were efficiently integrated, showcasing the effectiveness of this approach in expediting innovation and implementation.
Solution
The solution revolved around a user-focused approach. The team streamlined the paywall, ensuring a seamless transition between free and premium features. Robust progress tracking was integrated, offering users comprehensive insights. Engaging badges were strategically crafted, aligning with fitness milestones to foster user motivation and commitment in Straffr 2.0.
Team
Lead:
Camila Ferretti
UX/UI Designers:
Camila Ferretti, Felipe Gonzalez Febré
